Winning the “Oscar of design” with a popular newspaper

Posted on Mar 20, 2015 in Uncategorized | No Comments

I always repeat that is possible to do Visualstorytelling at a high level in a popular newspaper. Today it was confirmed again with 4 Awards of Excellence in the USA, at the SND – Best of News design Creative Competition, with Bild am Sonntag.

I don’t believe popular newspapers have to be ugly, as I hear many people repeating so many times. Finding the right language is the key.

As I always say when I give workshops or lectures: 60% of our brain is active in visual processing, 45% of people respond better to visuals, 70% of your sensory receptors are in your eyes and the brain processes visuals 60.000 times faster than text. What else we need to know to bring it to our “boulevard” (as people call it in Germany) pages?

So here are the great news from New York:

News Design/Pages      ‘The 50 most beautiful beaches of Germany’   Award of Excellence
Feature design pages     ‘The perfect body for each sport’ Award of Excellence
Feature design pages   ‘The 50 most beautiful beaches of Germany’      Award of Excellence
News Design/Pages   ‘The perfect body for each sport’ Award of Excellence

beaches

body_in_sports

Also proud of the team work in the sport page above, with the talented designer Marco Bratsch and the great illustrator Rafal Piekarski.
On the “50 best beaches” pages, an amazing photo research by the Photo Editor Alexander Blum.

Meeting Tim Cook and the new era of wearables

Posted on Mar 10, 2015 in Tim Cook, Uncategorized | No Comments

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Sure, I’m lucky. Who wouldn’t consider it an honor to have known Tim Cook, the CEO of the company that changed the way we make calls, watch TV, listen to music, and also of course, the way we read news.

I met Tim last week, using already his Apple Watch. He described how Apple think about people’s daily life and how they try to make simple activities from our day easier and better. For me, this way of seeing a product, is the big difference between Apple and the industry.

Listening to that, reminded me the fundamentals that we all should follow in every project we do as a designer or as a Visual Journalist. Thinking about our readers and its experience with our Stories, Graphics…etc  is the basics before developing any project or telling any story. In fact, visual storytelling exist exclusively to tell a story in an easier way, exploring all the visual devices the reader can access.

Today, in California, Tim introduced more details about the Apple Watch.

As a visual storyteller, will be a great challenge to explore all the new possibilities the Apple Watch will give us to tell stories and to interact with readers.

photos by Niels Starnick

  

Terror

Posted on Jan 12, 2015 in Uncategorized | No Comments

I was at Paris airport when the news spread that few miles away from there, 12 people were killed at the office of the French satirical newspaper, Charlie Hebdo.

A hard way to back to work after vacations. Four days after the terror began, here is what I did for page one this sunday, 11.01.2015 (translation: “It’s not over”):

TERROR11052015

The best compliment

Posted on Dec 15, 2014 in Uncategorized | No Comments

Today in the morning I got some few emails from some people from Serbia telling me that my work was copied and asking my opinion about that.

It’s not the first time that it happens with me, but this sunday were 2 pages of mine copied in the same edition of the “Blic” from Serbia.

But like I always say when I give workshops or lectures, this is the best compliment I can always get.

Just for the records: understanding visually the story you wanna tell, improving the process and how your visual journalists work, will give a jump on the quality of “visual storytelling” of your paper to another level. This is the best way in the long run.

saulosantana

European Newspapers Award 2014

Posted on Nov 19, 2014 in Uncategorized | No Comments

coverfinal

So the great news of the day: Got 3 awards at the European Newspapers Award!
One of them is very special: the cover for the final of the WordCup.
That day I left the newsroom without any good solution. And when I was about to sleep, EUREKA! (It was when I turned on my computer again to do it)

The result: one of our top selling covers of the year and today this award.

The other two pages was a work done together in team with the 2 very talented designers I am honored to have in my team and to work with: Marco Bratsch and Rafal Piekarski.

 Shoe body_in_sports

Bronze at the Lead Awards 2014 (Germany)

Posted on Nov 15, 2014 in Uncategorized | No Comments

It was an entire week of work. Passed at least 2 days thinking on how to print 1000 web links. And today another reward to those hard working days. After getting a Silver in New York with this 10 pages graphic in the SND, today here in Germany it comes from the Lead Awards! Here are some of the pages:

1000AA1

1000CC

1000BB1

Design must fulfill dreams and desires

Posted on Oct 11, 2014 in Uncategorized | No Comments

susieandsantana

This week I was in the north of Italy as a Judge for “Das goldenes Lenkrad” (one of the must important awards in the car industry in Europe) in the category design.

My first bachelor graduation was Industrial Design. And looking to all those beautiful lines from so many different cars that are coming out in the industry, reminded me 2 things from the time I was still a student:
“Design must fulfill dreams and desires”.

There is a role for emotions.

In reality, what applies to EVERY area where you see design playing a roll (from a car to a newspaper), what best define it for me, is what once Milton Glaser said: “here are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for”.

p.s: In the photo I am with Susie Wolff (Williams Formula 1 driver) after a great talk and a very fun ride in a Lamborghini.
photo by Niels Starnick

Historical edition in Bild am Sonntag

Posted on Jul 12, 2014 in Uncategorized | No Comments

World Cup Final

In the beginning of this week I was in Brazil, to watch in the stadium a historical day in World Cups. A sad day for Brazilians, like me, and a unforgettable day for germans and all soccer fans.

Back in Germany, this Sunday is the final. And this is the cover I did for Bild am Sonntag for the big day. The headline says: “Today 80,8 Million hearts beats for you” (german team).

Viel glück, Deutschland!

 

A transformation in the biggest car magazine in Europe

Posted on Jun 9, 2014 in Recent Projects, Uncategorized | No Comments
Last mounth I had the honor to work on the redesign of Auto Bild, that embraces a new philosophy to continue to be dynamic and indispensable in a multi-platform world.

Every time I enter in a newsroom to redesign a magazine or a newspaper, what I do first is: nothing, just listen.

Listening from the Chief Editor, which view he has about his actual magazine (and not what he wants to change) and making the right questions about his publication, brings him to think about details that he maybe never thought before. Ask the right “whys” to get the valuable “becauses” is the key for the entire project during the months after this first step.

It is incredible that every decision, plan, redesign, rethink in the future, bring us back to that first step.

Auto Bild is one of the biggest car magazines in the world. It was a great and “crazy” adventure to spend some months in this newsroom. Great, because of meeting a very smart Chief Editor (Bernd Wieland), who deeply knows his readers and the real essence of the magazine. Crazy, cause the time for the relaunch was too short and I didn’t want to risk the quality of this first step.

With the team of Auto Bild we rethought the entire magazine; rethinking sections, elements and the way of telling stories, emphasizing elegance, directness and good navigation

We wanted the reader to decide about his priorities on the magazine with the “what you must know, read and do”. Hierarchy gives way to a enjoyable and more intuitive reader decision for every story.

Bellow, I compare the redesigned magazine with the old one (I normally do the number zero taking the content of a real issue) and some highlights from the Style Book, Library,  Architecture and Text Newsroom Manual developed for the new project.

 

aubi_saulosantana

 

Bellow: grid, color pallet and typography. Few highlights from the more than 100 pages given to the newsroom as a project book (Style book, Architecture, Templates, Library and Manual).

 

aubi_stylebook_saulosantana

I am back and . . . with an Award!

Posted on Jun 2, 2014 in Uncategorized | No Comments

SPEED

After some weeks without posting, I am back here with some motivating news: I got an award by ADC Germany, with a page published in Bild am Sonntag, comparing the fastest sports in the world (page above).

But the reason of the weeks without posting here in the blog, was despite of some deserved vacations, I was working in the last months in the amazing relaunch for Auto Bild magazine (german car publication and one of the biggest in the world in its segment).

In the next days I will show the process , details and result of this project that I was honored to take part.