A thought from Vienna

Posted on May 7, 2013 in Sem categoria | No Comments

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During my stay in Vienna, for the European Newspaper Congress, I had a thought that I would like to share:

In the next years I would like to avoid discussions like: “Will newspapers survive in the next 10 years?” Instead of that I would rather prefer to rethink the way we are telling stories and how to make our products (print and digital) more integrated and attractive.

For me, today, only one thing sure: Publications must capitalize on its brand, and for this we should keep our products in a very high level of innovation.