The new Hamburg Magazine
It’s here. Brand new. The latest project I have been working on: the new Hamburg Magazine (published as an extra product together with Bild am Sonntag newspaper).
The project has a mix of surprising elements and fix sections. Using the formula that I always believe as being the right balance for the use of templates: at least 25% of surprising through the navigation.
I decided to give functions to colours. Each page get a vertical bar with a specific colour, making the navigation easier since the very first moment the reader flip the pages.
The intention of an 8 columns based grid, facilitates the introduction of secondary readings and other elements to lure scanners to the text.
After 3 weeks the first results and numbers are exciting. For me, this is, indeed, a celebration for print.