Winning the “Oscar of design” with a popular newspaper

Posted on Mar 20, 2015 in Uncategorized | No Comments

I always repeat that is possible to do Visualstorytelling at a high level in a popular newspaper. Today it was confirmed again with 4 Awards of Excellence in the USA, at the SND – Best of News design Creative Competition, with Bild am Sonntag.

I don’t believe popular newspapers have to be ugly, as I hear many people repeating so many times. Finding the right language is the key.

As I always say when I give workshops or lectures: 60% of our brain is active in visual processing, 45% of people respond better to visuals, 70% of your sensory receptors are in your eyes and the brain processes visuals 60.000 times faster than text. What else we need to know to bring it to our “boulevard” (as people call it in Germany) pages?

So here are the great news from New York:

News Design/Pages      ‘The 50 most beautiful beaches of Germany’   Award of Excellence
Feature design pages     ‘The perfect body for each sport’ Award of Excellence
Feature design pages   ‘The 50 most beautiful beaches of Germany’      Award of Excellence
News Design/Pages   ‘The perfect body for each sport’ Award of Excellence

beaches

body_in_sports

Also proud of the team work in the sport page above, with the talented designer Marco Bratsch and the great illustrator Rafal Piekarski.
On the “50 best beaches” pages, an amazing photo research by the Photo Editor Alexander Blum.