Winning the “Oscar of design” with a popular newspaper
I always repeat that is possible to do Visualstorytelling at a high level in a popular newspaper. Today it was confirmed again with 4 Awards of Excellence in the USA, at the SND – Best of News design Creative Competition, with Bild am Sonntag.I don’t believe popular newspapers have to be ugly, as I hear many people repeating so many times. Finding the right language is the key.
As I always say when I give workshops or lectures: 60% of our brain is active in visual processing, 45% of people respond better to visuals, 70% of your sensory receptors are in your eyes and the brain processes visuals 60.000 times faster than text. What else we need to know to bring it to our “boulevard” (as people call it in Germany) pages?
So here are the great news from New York:
Also proud of the team work in the sport page above, with the talented designer Marco Bratsch and the great illustrator Rafal Piekarski.
On the “50 best beaches” pages, an amazing photo research by the Photo Editor Alexander Blum.