10 Awards at the most important visual journalism competition in the world

Posted on Mar 7, 2018 in Uncategorized | No Comments

I am happy and honoured winning 10 awards this year at the biggest visual journalism competition in the world, “SND – Best of News Design Competition” with Bild am Sonntag. For me, this is one more proof that it is possible to bring “news design” to a popular newspaper language.

This year 4 of the awards went for Breaking News pages. Working around the clock to cover a major news event, looking for the right visual impact for it — especially one that involves so much death and suffering, takes a physical and emotional toll on ourselves. On the other hand, the challenge of breaking news coverage brings each journalist to their limits, proving our creative capacity and passion for our profession.

Here are all the winning categories and pages:



04C, Breaking News Topics, Editor’s Choice: International
03Gd, News Design, Cover Story/Compact 175,000 and over
03Ed, News Design, Inside page/Compact 175,000 and over
(infographic with Rafal Piekarski)

24_09_17_HP_001_RRAS01 saulosantana_SYRIA02 saulosantana_SYRIA04 saulosantana_SYRIA06 saulosantana_SYRIA08

03Ed, News Design, Inside page/Compact
11Ad, Opinion Design, Single Page/Compact



03Cd, News Design, Sports/Compact
(with Rafal Piekarski and Marco Bratsch)



03Cd, News Design, Sports/Compact
(with Tina Philipp)

03Cd, News Design, Sports/Compact
(with Rafal Piekarski and Marco Bratsch)


03Cd, News Design, Sports/Compact
(with Rafal Piekarski and Marco Bratsch)


04C, Breaking News Topics, Editor’s Choice: International

USAbreakingnews_santana USAbreakingnews2_santana

New year, new format, new logo, new design for The Guardian

Posted on Jan 15, 2018 in Uncategorized | No Comments

The Guardian has changed more than the format (now tabloid).

I was always a big fan of The Guardians design and when I saw the front page of today, the 15th January edition, I also saw that the traditional logo was gone too. But the familiar navigation colors were still there.

I do not know if I can get used to it. Such a strong identity. I tend to still prefer the older logo, by the identity and how it separated Guardian from newspapers everywhere.

Redesigns should be an evolution for the better. I see a great improvement in navigation and usability in the online platform. But I did not understand the changes in the identity (the older logo, for example, would fit perfect in the new smaller format) and some changes on print. It will be interesting to see how readers react to it.

See below the old Guardian logo and format, with its deep blue background and the new tabloid format






And here is how new brand appears on the newspaper’s website:


Screen Shot 2018-01-15 at 13.50.49

4 Awards at the European Newspaper Award

Posted on Nov 22, 2017 in Uncategorized | No Comments

It is a great challenge to make Visual journalism  in a popular newspaper. I am very honored to win 4 awards at the European Newspaper Award with Bild am Sonntag.

Here are the awarded pages and the respective categories:



Visual Storytelling


Cover- and Coverstory


Special Pages




Infographic together with Piekarski




jungleIllustration: Kleber sales

When people just copy your work…

Posted on Nov 8, 2017 in Uncategorized | No Comments


3 months ago, I was invited to the Auto Bild magazine (that I redesigned years ago) to give a refresh in the graphic project of the publication and to develop new elements. One of the new sections we developed was the “numbers duel”, which is published every week in the magazine. This week, Focus, a magazine from Germany, decided to simply copy it.


Developing a new cover concept for the Auto Bild magazine

Posted on Oct 27, 2017 in Recent Projects, Uncategorized | No Comments

This was my last week after a 3 months consulting at Auto Bild Magazine. In the last time I’ve been working on a new concept for the covers of Europe’s largest car magazine. Covers have a power (and duty) of sale. And content is the crucial factor in that. But I believe faithfully, that visual storytelling can boost this selling function by generating emotion.

Here is the new concept developed in the 8 covers I designed in the last 2 months (and bellow it, a look on how they were before):



I am honored to have been invited, one more time, by editor in chief, Tom Drechsler, to take a look at Auto Bild graphic project two years after my last visit, when we made the first redesign.
Bellow, a 20 seconds “backstage” video of the last cover I designed. Wish lot of inspiration and successes to the team for the next ones!






It’s election day in Germany

Posted on Sep 24, 2017 in Uncategorized | No Comments

Federal elections are being held in Germany today the 24th of September 2017. We asked 101 germans, who will they vote for and why. Here are the pages I designed for today’s Sunday edition of Bild am Sonntag.












New ways of telling stories visually (in a car magazine)

Posted on Sep 18, 2017 in Uncategorized | No Comments

I am honored to have been invited, one more time, to take a look at Auto Bild magazine three years after my first visit.  As many of you know, despite of  changing and developing many new things in the graphic project, in the last weeks, I am contributing weekly in every issue, in order to develop new approaches and find new ways of telling stories visually in the magazine. Here are examples of pages I designed for the last 2 issues!












No cliche!

Posted on Sep 8, 2017 in Uncategorized | No Comments

In the recent editions of Auto Bild we looked for new ways to tell stories visually that are different from the cliche that normally car publications do.

Here is the result of some pages I designed in the third issue of my work as a consultant for the magazine.




AuBi17_36_008-013_Tesla-Konkurrenz-2 AuBi17_36_008-013_Tesla-Konkurrenz-3


Second edition of Auto Bild’s new life

Posted on Aug 31, 2017 in Uncategorized | No Comments

As many of you have been following, one month ago I started giving a consulting in the largest car magazine in Europe to adjust and rethink several aspects of the redesign project that I did 3 years ago.

This is the second edition of the “new” magazine, in which now I not only the development of the graphic project, but also get my hands dirty and design pages by myself, taking the challenge to find different ways and languages to tell stories visually in a car magazine.

Bellow some pages of this second issue of the  ”new life”of Auto Bild:

AuBi17_35_001-001_Titel AuBi17_35_003-003_Start AuBi17_35_004-005_Inhalt AuBi17_35_010-013_IAA-1 AuBi17_35_014-015_IAA_Porsche AuBi17_35_020-021_IAA_Mini AuBi17_35_028-029_IAA_Top_10 AuBi17_35_030-031_Hingucker AuBi17_35_042-042_Zahlenduell AuBi17_35_044-047_Ferrari-Crash-1 AuBi17_35_044-047_Ferrari-Crash-2

It’s a brand new life for Auto Bild

Posted on Aug 26, 2017 in Recent Projects, Uncategorized | No Comments

3 years ago I had the honor to redesign Auto Bild Magazine (europes’s largest automobile magazine), being the biggest change that the publication ever had in terms of design and content. The redesign was selected amongst the top3 in Germany last 2014 and was implemented in several other countries where the magazine is published.

Today, 3 years later, I came back to the Auto Bild newsroom, to rethink some aspects of the project, and to identify important points of the original concept that got lost over time.

Among the changes, we made some adjustments in the typography, fully refreshed the color palette, developed new elements and redesigned some other few. We also brought a new approach to the magazine creating some new sections.

In the first week of the release of the “changes package”, I put my hands in the magazine and designed pages for this first issue. In the end of the week, I was surprised breaking my own record of the number of pages designed in a week for a magazine! : )

Below the result of all this:



AuBi17_34_003-003_Editorial AuBi17_34_004-005_Inhalt AuBi17_34_008-015_TdW_Elektro-1 AuBi17_34_008-015_TdW_Elektro-2 AuBi17_34_008-015_TdW_Elektro-3 AuBi17_34_016-017_Aktuell_1 AuBi17_34_020-021_Hingucker AuBi17_34_022-025_Insider-1 AuBi17_34_026-029_Im_Auto_mit-1 AuBi17_34_026-029_Im_Auto_mit-2 AuBi17_34_030-033_Neue_Autos_T-Roc-1 AuBi17_34_030-033_Neue_Autos_T-Roc-2 AuBi17_34_034-039_Vgl_SUV-1 AuBi17_34_034-039_Vgl_SUV-2 AuBi17_34_034-039_Vgl_SUV-3 AuBi17_34_040-043_Vgl_Civic-1 AuBi17_34_040-043_Vgl_Civic-2 AuBi17_34_044-044_Mein_Auto AuBi17_34_046-049_Reportage-1 AuBi17_34_046-049_Reportage-2 AuBi17_34_052-055_Erstes_Mal-1 AuBi17_34_058-059_Zahlenduell AuBi17_34_072-073_S-Reifen AuBi17_34_076-077_Sparen AuBi17_34_080-083_SH_BMW-1 AuBi17_34_084-085_Vergessene_NUE AuBi17_34_086-087_Cash-Gewinnspiel AuBi17_34_092-097_Faszination-1 AuBi17_34_098-098_Vorschau