Second edition of Auto Bild’s new life

Posted on Aug 31, 2017 in Uncategorized | No Comments

As many of you have been following, one month ago I started giving a consulting in the largest car magazine in Europe to adjust and rethink several aspects of the redesign project that I did 3 years ago.

This is the second edition of the “new” magazine, in which now I not only the development of the graphic project, but also get my hands dirty and design pages by myself, taking the challenge to find different ways and languages to tell stories visually in a car magazine.

Bellow some pages of this second issue of the  ”new life”of Auto Bild:

AuBi17_35_001-001_Titel AuBi17_35_003-003_Start AuBi17_35_004-005_Inhalt AuBi17_35_010-013_IAA-1 AuBi17_35_014-015_IAA_Porsche AuBi17_35_020-021_IAA_Mini AuBi17_35_028-029_IAA_Top_10 AuBi17_35_030-031_Hingucker AuBi17_35_042-042_Zahlenduell AuBi17_35_044-047_Ferrari-Crash-1 AuBi17_35_044-047_Ferrari-Crash-2

It’s a brand new life for Auto Bild

Posted on Aug 26, 2017 in Recent Projects, Uncategorized | No Comments

3 years ago I had the honor to redesign Auto Bild Magazine (europes’s largest automobile magazine), being the biggest change that the publication ever had in terms of design and content. The redesign was selected amongst the top3 in Germany last 2014 and was implemented in several other countries where the magazine is published.

Today, 3 years later, I came back to the Auto Bild newsroom, to rethink some aspects of the project, and to identify important points of the original concept that got lost over time.

Among the changes, we made some adjustments in the typography, fully refreshed the color palette, developed new elements and redesigned some other few. We also brought a new approach to the magazine creating some new sections.

In the first week of the release of the “changes package”, I put my hands in the magazine and designed pages for this first issue. In the end of the week, I was surprised breaking my own record of the number of pages designed in a week for a magazine! : )

Below the result of all this:



AuBi17_34_003-003_Editorial AuBi17_34_004-005_Inhalt AuBi17_34_008-015_TdW_Elektro-1 AuBi17_34_008-015_TdW_Elektro-2 AuBi17_34_008-015_TdW_Elektro-3 AuBi17_34_016-017_Aktuell_1 AuBi17_34_020-021_Hingucker AuBi17_34_022-025_Insider-1 AuBi17_34_026-029_Im_Auto_mit-1 AuBi17_34_026-029_Im_Auto_mit-2 AuBi17_34_030-033_Neue_Autos_T-Roc-1 AuBi17_34_030-033_Neue_Autos_T-Roc-2 AuBi17_34_034-039_Vgl_SUV-1 AuBi17_34_034-039_Vgl_SUV-2 AuBi17_34_034-039_Vgl_SUV-3 AuBi17_34_040-043_Vgl_Civic-1 AuBi17_34_040-043_Vgl_Civic-2 AuBi17_34_044-044_Mein_Auto AuBi17_34_046-049_Reportage-1 AuBi17_34_046-049_Reportage-2 AuBi17_34_052-055_Erstes_Mal-1 AuBi17_34_058-059_Zahlenduell AuBi17_34_072-073_S-Reifen AuBi17_34_076-077_Sparen AuBi17_34_080-083_SH_BMW-1 AuBi17_34_084-085_Vergessene_NUE AuBi17_34_086-087_Cash-Gewinnspiel AuBi17_34_092-097_Faszination-1 AuBi17_34_098-098_Vorschau

10 Awards at the European Newspaper Award

Posted on May 23, 2017 in Uncategorized | No Comments

Screen Shot 2017-05-23 at 15.26.18

This week I am in Vienna for the European Newspaper Congress and I am very honored to win 10 awards at the European Newspaper Award with Bild am Sonntag.

Here are the winning pages:


The impact of the industry economy on visual journalism

Posted on Apr 22, 2017 in Uncategorized | No Comments


This week I participated as a speaker in a panel discussion at the 39th SND Annual Workshop & Exhibition in Charlotte, USA, about the impact of the industry economy on news design.

Participating in the discussion with me was Adonis Durado (Muscat Media Group), Nuri Ducassi (Toronto Star), Javier Errea and David Kordalski (Crain’s Cleveland), exposing the different realities of visual journalism in different parts of the world.

I highlight here one of the most interesting points raised in the end by Javier, exposing the need nowadays, when we have so much visual innovation, to return and don’t forget the basis and foundation of journalism that is and should always be our guide.

“It’s about using a visual narrative that makes the reader think ‘that’s an impressive story’ rather than ‘that’s an impressive design’. ”

Posted on Apr 11, 2017 in Tim Cook, Uncategorized | No Comments


This week I gave an interview to Magazine, where I talk about news design and my work at Axel Springer.

English version:
German version:



The challenge of “breaking news”

Posted on Apr 10, 2017 in Uncategorized | No Comments

The latest facts have shocked the world. It is impossible not to be moved by the images we have seen coming from Syria.

One of the most challenging exercises when working in a newspaper (either for print or online)  is certainly when we have “breaking news”. Changing the newspaper in a short time and looking for the best way to bring visual elements that translate the story in the best possible way, in a short time, is a challenge for every visual journalist.

Below, my most recent work (pages from the latest edition of Bild am Sonntag).

“The lessons”

saulosantana_SYRIA04“The attack”

saulosantana_SYRIA06“The tyrant”


“The questions”

7 Awards at the SND!

Posted on Mar 7, 2017 in Uncategorized | No Comments

Now it is official. I am happy to share: 7 awards at the “SND – Best of News Design Competition” in the USA this year with Bild am Sonntag! Becoming the most awarded publication from Axel Springer and one of the most awarded popular newspapers in the world.

For me, this is again the confirmation that is possible to bring “visual storytelling” to a popular newspaper language.

Douglas Okasaki, president of the Society for News Design shared very kind words about it:

“The pages design from Bild am Sonntag has a strong voice. The typography plays a strong role in the page combined with the pictures. It’s impossible not call the readers attentions. It’s a unique style for a German newspaper”

Here are the winning pages:


Category: Opinion Design


Category: Opinion Design


Category: News Design


Category: Breaking News




santana_terror4Category: News Design and Opinion Design


Category: Photography


Visual journalism: the power we have in our hands

Posted on Feb 3, 2017 in Uncategorized | No Comments

2016 has been an incredible year. I had the opportunity to give workshops to newspapers from Latin America to Eastern Europe. I met incredible professionals, amazing newspapers, magazines at full throttle. The result of everything? I learned a lot.

During this “lecture tour”, I have been able to show and explain what I have studied and tested in practice over the last 10 years in more than 30 newspapers around the world where I collaborated: the power of visual narrative in journalism. The power of telling stories in a more captivating way, no matter to what kind of publication you work.

All this goes through two basic paths, which have become my focus of study and working tool: “cognitive psychology” and the “generation of emotion”.

While Professor Colin Ware writes that we should think of information design tools and cognitive tools that enhance and extend our brains (diagrams, maps, information graphics, visual instructions, technical illustrations), it helps us solve problems through a process of Visual thinking. Cognition is about understanding!

On the other hand, visual storytelling has the unic power to generate emotions. We can engage our reader to the story with emotions. Like a soundtrack in a movie!

And here, we touch very important area from our readers: the subconscious.

Roger Ebert once said:

 ”Your intellect may be confused, but your emotions never lie to you”

According to many cognitive scientists, our first reactions to new external stimuli are determined by our conscious minds, but by the parasympathetic nervous system, which causes our bodies to produce immediate physical and chemical reactions, such as the production of tears, laughter, or adrenaline.

It’s only a few milliseconds after the most involved computer processing parts of our brain are involved, adding logic and explanation to this instinctive emotional outlet.

Sometimes we forget that, as visual journalists, we have lot of power in our hands.

In Scandinavia: time to say “thank you”

Posted on Dec 16, 2016 in Uncategorized | No Comments

Few years ago, I was in Copenhagen to give a lecture at the “Danish School of Media and Journalism” and a workshop for the “Politiken” and “Ekstra Bladet” newspapers.

After the lecture, at the university, I met Lars Pryds, where I learned that he was the Editor-in-Chief of the SNDs magazine. I was amazed with the incredible contribution that Lars was doing for so many years for our industry, in Scandinavia, a region with so many newspapers and professionals that I admire.

I have been closely following the publication in the last years and this week I found out that Lars, after 11 years of an amazing work, decided to not lead the magazine anymore.

My first reaction was to write him, simply to say “thank you”.
For the great magazines. Publications in which we got to know fantastic newspapers, inspiring redesigns, highlights on coverage of special topics, new talented designers, and so many other aspects of our industry, where visual journalism makes a difference.

He answered me sharing his experience in these last 11 years:

“Working with SNDS Magazine for 11 years has been amazing – not least because of all the good people from all over the world, who unselfishly have shared their words, pictures, thoughts and ideas with our loyal readers.
Without this great content, it would not have been possible.We have always tried to let the covers reflect one of the themes or stories within the mag. Sometimes the main story, at others the most visually appealing subject. Here are some of my personal favourites – a selection that also documents the diversity of the content.”

I asked Lars to select the 10 magazines that marked him the most. Here is what he says about each of them:


“An issue with two themes, really – a lot of great photography, and a look at modern typography. The latter urged me to photograph some old Roman Capital Letters, which I had carved in marble myself 20 years earlier in design school”



“A selfportrait of the Danish photographer Liv Carlé Mortensen (1970– ) with her sons – stark naked, but with her breasts removed and deep flesh cuts added in Photoshop – was blocked (twice!) from my Facebook profile as well as from SNDS Magazine’s page. So much (or so little) respect for the freedom of speech in pictures. Liv was one of the great speakers at the 2008 SNDS conference”



“In 2010, I interviewed another Danish photographer: Mads Nissen (1979– ), who at the time was beginning to gain recognition for his work on an international level, peaking in 2015, when he won the World Press Photo “Picture of the Year” award. The cover shows a detail of his touching photo of Angela, a prostitute in a village near Eldorado do Juma, the enormous illegal gold mine in Brazil’s Amazone rainforest”



“Make a drawing,” Lisbeth said. The editor of my life – and also co-editor of SNDS Magazine since I took over as editor-in-chief from Jørgen Høg in 2010 – persuaded me to create an ink-and-brush drawing of Scandinavia for this cover. It seemed only natural that the logo/nameplate of the mag should also be hand-drawn – for the first and only time in the magazine’s history. The map shows all the different locations for 25 years of SNDS conferences”



“The world is blown away! No, not by terrorists or World War III, but by a single, old-style revolver. This fiberglass sculpture by Chinese artist A Shin (Chen Shih-Hung), which I photographed at the International Biennale of Art in Venice, Italy, is a strong statement in the borderland between news and art – a visual question to us all: What do we want to do with this world?”



”Gudrun Marie Schmidt, journalist at Danish newspaper Politiken, was the amazingly elegant and super charming Award Show host at the SPACE_2012 SNDS conference, held in the Royal Library (the Black Diamond) in Copenhagen. In this cover photo by Ditte valente, Gudrun applauds the winners in front of the biggest screen in town, showing my design for that year’s competition. This is also an example of the “themed conferences” for which SND Scandinavia has gained a reputation, but which sadly have been phased out in recent years”



“The blue arse” turned into a joke between me and the rest of the committee, when I suggested we use it on the cover of the catalogue of winners in the 2014 competition. We found another solution for the book, but I decided to run my snapshot from the jury work on the magazine instead. The entry – by Norwegian Dagens Næringsliv/D2 – won an Honourable Mention award”



”In recent years, the SNDS conference has been in October, so issue no. 4 of the magazine has traditionally been packed with images and reports from the event. On this cover, long time SNDS member Ingrid Meisingset, Design Director at Adresseavisen (N), tries on the then celebrated, now discontinued Google Glass. Photo by Søren Stidsholt Nielsen”



”With the first issue in 2015, we launched a discreet redesign of the mag, changing the grid system as well as replacing Myriad and Jenson with the more contemporary typefaces Museo Slab and Erik Spiekerman’s brand new Real Text. This year, we also introduced a new concept for the annual design conference – instead of a changing theme, the identity of the event was to focus on SNDS and the year. The new conference logo is seen here in one of our clean cut graphic covers”



“My best performance is always the next one,” said one of the dancers in a recent Copenhagen production of the Nutcracker. But as I will not be creating the next cover for SNDS Magazine, this last one is a favourite. It conveys the joy of winning, and it signals the importance of being a member of the unique global network formed by SNDS and SND. This simply could not be a better final cover – happy members Gunn Magni Galaaen and Annette Lysberg Gundersen from Trønder-Avisa (N) on stage in Malmoe, accepting a Gold Award. Another great photo by Søren Stidsholt Nielsen”



Lars Pryds is a Copenhagen based artist and designer, working with editorial design, publishing and fine art from Tolstrup Pryds Grafisk Tegnestue, which he shares since 1987 with his wife, designer and art critic Lisbeth Tolstrup. He holds a Master’s Degree in Design from the Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation. He has over 20 years of experience from some of Denmark’s largest daily newspapers and is a multiple SND and SNDS award winner.



10 Awards at the European Newspaper Award

Posted on Nov 17, 2016 in Uncategorized | No Comments

I am very honored to win 10 awards at the European Newspaper Award with Bild am Sonntag.
For me, this is one more proove that Visual journalism can make the difference also in a popular newspaper!

Here are the awarded pages and the respective categories:


Special Pages


News Pages (Terror)



Visual Storytelling


24_07_16_hp_028_031_29-1 24_07_16_hp_028_031_29-2

27_03_16_rabbit-for-sauloWith Rafal Piekarski

Alternative Storytelling


01_05_16_vv_014_6With Rafal Piekarski

01_05_16_vv_012_013_2629_11_15_vv_010_011_19With Marco Bratsch and Rafal Piekarski

01_05_16_vv_010_26With Marco Bratsch and Rafal Piekarski

Section Front Pages

08_05_16_vv_020_22With Marco Bratsch and Rafal Piekarski