9 Awards at the European Newspaper Award

Posted on Nov 17, 2015 in Uncategorized | No Comments

I am really honored to win 9 award at the European Newspaper Award with Bild am Sonntag, and to proove that there is not only space for visual journalism in a popular newspaper, but this combination can bring amazing results.

As I always say, visual journalism is more than choosing typography or the color of a box. It’s the use of visuals as content to tell stories. Visual storytelling encourage action and has the unic power to combine emotion and narrative information.

Here are the awarded pages and the categories:





News Pages (Refugees)



News Pages (News Pages in General)

GErmanWingsGErmanWings2(together with Rafal Piekarski)


News Pages (Refugees)


Alternative Storytelling


Visual Storytelling

pubertaet_ohnenumbers(together with Rafal Piekarski)

Visual Storytelling



30_08_15_HP_026_028_592(together with Madeleine Jarling)

Erster Weltkrieg
















(together with Marco Bratsch)

At the Lead Awards

Posted on Oct 29, 2015 in Uncategorized | No Comments


I am honored to get 3 awards with my 3 latest works at the Lead Awards in Germany. It has been a great experience at Bild am Sonntag. The challenges are still in the beginning, but the results are already amazing.

The article is our new Front Page

Posted on Oct 22, 2015 in Uncategorized | No Comments

Everybody knows that the use of Visual storytelling can attract readers also in the digital world. But is that all we have to care to keep our readers?

I have been saying it in the last digital projects I did for some newspapers: A simple article is the new front page. It is for most of the times where our readers meet us for the first time, and very often coming from the social medias. Keeping the focus on our traditional home pages, the way we have been doing in the last years, is not enough.

The use of visual storytelling attract readers to the story and to each details of it. But design was never such an essential tool, like it is now, in digital journalism. It is a support tool that helps each story standing on its own and luring readers into our website, if used in a strategic way.

This is the basic. The point from where we should start today when its about digital journalism strategy.

To read more:

This week I read a very interesting article about The New York Times and its plans to double its digital revenue by 2020. To achieve that, they plan to develop strategies that will entice readers to spend more time with the Times.

They announced the creation of the Express Team. “This new team will quickly and smartly weigh in on the issues and questions that are attracting attention across the day and around the world” they wrote.

This is the right approach in digital journalism frequency.

In the TOP 3 of the best redesigns in Germany

Posted on Oct 12, 2015 in Recent Projects, Tim Cook, Uncategorized | No Comments

Last year I had the honor to redesign the biggest car Magazine in Europe, Auto Bild.

It was the biggest change that the magazine ever had. Typography, tables, graphics, photo language, grid, everything was rethought to make the magazine more attractive and easier to the reader.

Some weeks ago, Horizont (a specialised media magazine), evaluated the best redesigns done in Germany. Auto Bild is in the TOP 3 (with a note of 2,36 – 3 is the best) in front of traditional magazines such as Stern and Focus. I am really proud of this result, and of the amazing job done together with the Auto Bild team.

For the redesign I developed 4 “project books”: StyleBook (where is all the project: with templates and libraries; despite of the style standards of typography, color and elements), Architecture Book (where all the structure of the magazine is defined: grid, distances, lines etc) and a HandBook (that explains how content and design should work together).

Bellow are some pages of  the “number zero” and some very few pages of the Style Book.

Check here the “before x after” of the redesign.


Some pages of Auto Bild redesigned





























































Some few pages of the Style Book









3 nominations at the Lead Awards

Posted on Oct 7, 2015 in Uncategorized | No Comments

I got 3 nominations at the “The Lead Awards” in Germany, with my 3 latest works. I am proud and happy with the results of bringing visual storytelling to a popular newspaper.







Can a photo change the world?

Posted on Sep 9, 2015 in Uncategorized | No Comments

As visual journalists, we can get used to see sad images coming from different parts of the world.

But there are some things that are just impossible to get used to. Was the case of this last one. In the middle of the refugees crisis here in Europe, is hard to believe that this still happen today.

This photo went around the world. And even after seeing it everywhere, was very hard to do this page.

The headline says: Can a photo change the world?


Adding visual storytelling to those 140-character messages

Posted on Aug 11, 2015 in Uncategorized | No Comments

I was said that there is still a lot to explore in terms of Visual storytelling with Twitter and all other social media.

During the debate last week, The Washington Post did it and illustrated its live tweets with colourful cards.

What a simple and great idea.

Read more here: http://www.poynter.org/news/mediawire/363881/who-made-the-washington-posts-quote-cards-we-saw-during-the-gop-debate/





Design can never say “here I am”. It should always say “look who I brought”

Posted on Jul 28, 2015 in Uncategorized | No Comments

In the last months I have been working on the redesign and design of a publication for its both print and online platforms.

This is the 32nd (or 33rd – lost account) publication I design/redesign. And like in every project I do, I get excited, passionated, thinking almost 24hrs about it. I definitely enjoy the challenge of bringing innovation at all levels.

At this point in my career, looking to all those projects in the past and analysing all the decisions and steps I am taking in this project now, I came with a thought that for me represents the essence of what design is and what guides me in every decision I take as a visual journalist:

Design can never say “here I am”. It should always say “look who I brought”.

This visual principle can make a publication catchy. A cover or page memorable.

I hope you agree.

Should news organizations answer readers on social media?

Posted on Jun 29, 2015 in Uncategorized | No Comments

It’s very interesting the analysis that the @NYTimes twitter team made about what they learned during one entire year. They share lot of interesting points, from the post that worked better (and why) to the problems and workflow of photo-credits on their posts.

But what really called my attention was the promise of the team to find ways to interact more with readers, although mentioning moments where he expects, as a news organization, ”to remain above the fray”:

When other types of companies face a maelstrom of outrage on social media, they tend to use their social media platforms to respond to people who have been angered, seeing them in part as customers or potential customers. But as a news organization, we expect @NYTimes to remain above the fray to a certain degree, delivering our journalism and not getting caught in the middle of how it is received. It’s difficult to imagine the Times as an institution responding to individual Twitter users like an airline might respond to upset passengers. But finding a suitable way to recognize and engage sincere criticism of our journalism that reaches us via social media would be a suitable use of such platforms. In 2015, we need to spend more time thinking about ways to be responsive to readership that comes to us from social media

Inside the BuzzFeed’s new app: what I love and hate

Posted on Jun 21, 2015 in Uncategorized | No Comments


I’ve spent some time using the new BuzzFeed app launched this week. It’s an interesting case to study, in sense of journalism, market and news-design.

As a designer, one of the first things that I missed was the information hierarchy. The app’s main screen is called Catch Up. The first thing you see on launch is the Quickly Catch Up module, and then the rest of the main stream of the app is a mix of stories from BuzzFeed and other outlets. But the wrong use of information design results in a confused navigation. You can easily get lost and tired while going through the different articles.

On the other hand, the articles load fast, in contrast with many mobile news sites. It’s so far the best performance I have ever experienced in any news app. And yes, this is directly connected to the design decisions you take.

As a journalist, the approach from BuzzFeed  impressed me a lot. The app is everything the website isn’t: news-focused, fast and serious. It doesn’t have any LOL or “cute!” logos to click, probably trying to solve a trust problem of the website (interesting article about it here).

If this is going to work or not, only the time will tell us.

Will be interesting to see how the App will develop in the next months. In an interview with the BuzzFeed news-apps editor Stacy-Marie Ishmael this week, she says:

“It’s helpful to signal to people when they’ve “finished” something, even though news itself is never “over.” It’s also useful from an editorial perspective — did what we select form a cohesive and useful whole for someone browsing through? And endless scroll is a challenging user experience on mobile”

For me, this is one of the main positive points on the app: a feeling of a real selection in the huge universe of interesting stories, instead of the “endlessly scrolling articles” function that many News products are using in the last time and can be really challenging when it’s about mobile navigation.