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Saulo Santana
Berlin & Potsdam, Germany
contact@saulosantana.com

Kekst CNC, Alpha Sense

Affinity Ranking: Affinity tracks the uniqueness of a topic or theme for a given company based on
mentions computed over the last 24 months. Affinity quantifies how unique a theme is to a
company - it is calculated by comparing how important it is to that company over time vs how
important it is for all other companies we track. For example, an affinity score of 1 means that a
topic is unique to this company and is likely the only company talking about a particular topic.