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Saulo Santana
Berlin & Potsdam, Germany
contact@saulosantana.com
Branding Motion On Air Set Design

Broadcast

A selection of the latest works for broadcast TV

Task

Design and implementation of On Air Graphics Packages, Channel Branding, Promo Tool Kits, Set Design

  • Strategy

    Brand Strategy, Show Design

  • Design

    Creative Direction, Motion Design, Art Direction, Design

  • Client

    Bild LIVE, Sat 1, MagentaTV, Formatum

Latest Works

Projects aired on Bild Live, SAT1 and MagentaTV (Telekom)

Behind the scenes. For the US Elections, despite designing the Oval Office as our SET, we brought, at the Inauguration day coverage, Joe Biden as AR to our show.

In 2020 I worked on more than 40 different Shows Designs (Openings, On Air GFX Packages, Set Design, Studio Setups) for the most varied types of TV shows. From sports and entertainment to news and breaking news coverage.

On Air, Promo Package, Eurobasket

On Air Promo tool Kit, for the Eurobasket Championship

Set Design

The Oval Office (US-Elections 2020)

Designing the Oval Office Set was one of the greatest challenge I had in my career. It required a lot of research in a very short time. The carpet as well as the wallpaper were redrawn analysing more than 30 photos and videos. Some of the sculptures were modeled and printed in 3D. The photos, the paintings, every detail was done as close as possible to the original. 

Newsroom Studio, Bild Live

Design and concept of the Studio and creative direction for program setup.
The idea was to transform a small office into a studio for the channel, with low and flexible cost for different branding shows.

Newsroom Studio, Bild Live

This studio was the first one I designed for AxelSpringer. Where I did the concept, design and direction of execution. The idea was to do a study in the heart of the newsroom.

IFA Tech News Set branding

IFA is one of the largest technology fairs in the world. For the 2020 event we set up a SET at the fair that worked as a studio for live coverage of the event.
The design follows the main Identity of the News show.