It’s a brand new life for Auto Bild
3 years ago I had the honor to redesign Auto Bild Magazine (europes’s largest automobile magazine), being the biggest change that the publication ever had in terms of design and content. The redesign was selected amongst the top3 in Germany last 2014 and was implemented in several other countries where the magazine is published.
Today, 3 years later, I came back to the Auto Bild newsroom, to rethink some aspects of the project, and to identify important points of the original concept that got lost over time.
Among the changes, we made some adjustments in the typography, fully refreshed the color palette, developed new elements and redesigned some other few. We also brought a new approach to the magazine creating some new sections.
In the first week of the release of the “changes package”, I put my hands in the magazine and designed pages for this first issue. In the end of the week, I was surprised breaking my own record of the number of pages designed in a week for a magazine! : )
Below the result of all this: