Saulo Santana is a journalist and designer renowned for his international award-winning work. His expertise spans communication strategy, journalism, visual journalism, design, and branding for global companies in the fields of broadcast, digital, and print.
Currently serving as the Chief Creative Officer (CCO) at Axel Springer SE in Germany, Saulo is also a member of the Bild Chief Editors board. In his role, he oversees a team of 200 professionals specializing in video, broadcast, photography, design, infographics, and product development. Over the years, he has successfully led various projects for different products within the Axel Springer group.
Previously, as a board member and advisor at Formatum agency, Saulo provided strategic guidance on pitches, accounts, staff management, and overall agency operations on a global scale. He has also worked on branding, communication strategy, and design projects for renowned clients worldwide, including Coca-Cola, Euro Consumers, New York Marathon, EuroBasket, and Qatar World Swimming Championship.
With over 15 years of experience, Saulo has made significant contributions as a journalist, creative director, and media consultant, collaborating with more than 30 media companies across Europe, America, and Asia.
Saulo’s individual portfolio has been honored four times by the Society for News Design (SND) in the USA, recognizing it as one of the best in the world.
His work has received numerous awards and recognition from esteemed organizations such as The Society for News Design (USA), Art Directors Club (Germany), European Newspapers Award, Lead Awards (Germany), Esso (South America), and SIP (Spain), among others.
Additionally, Saulo has served as a judge for The Best of News Design Creative Competition in New York and frequently delivers lectures on innovation, journalism, visual journalism, creative processes, and provides consulting services to media companies worldwide.
Resumé
| Axel Springer (Germany)
CCO, Chief Creative Officer / Member of the Chief Editors Board
| Formatum AG (Germany)
Chief Creative Officer / Member of the Executive Board
| Springer Ringier: “Blic”; “Alo!” / “НИН” and “Blic Žena”(Serbia)
Consulting / Creative Advisor
| AutoBild
(Germany, Spain, Bulgaria, Poland, Turkey, Serbia, Czech Republic + other countries)
Redesign / Consulting
| Politiken; Ekstra Bladet (Denmark)
Consulting
| Sport Bild (Germany)
Redesign / Consulting
| Correio Braziliense (Brazil)
Creative Direction / Redesign
| Marca (Spain, Brazil)
Creative Direction
| Gulf News (United Arab Emirates)
Training
| O Dia (Brazil)
Art Direction / Redesign / Consulting
| Brasil Economico (Brazil)
Consulting / Project Implementation
| TV O DIA / O DIA Online
(Brazil)
Art Direction / Consulting
| Ejesa (Brazil)
Art Direction / Redesign
| Euroconsumers
(Portugal, Belgium, Italy, Brazil)
Consulting
Universities / Engagements
| Danish School of Media and Journalism (Denmark)
Guest Lecturer
| UNESA, University Estacio Rio de Janeiro (Brazil)
Guest Lecturer
| UBA, University of Buenos Aires (Argentina)
Speaker
| SND Conference (USA)
Speaker
| Best of News Design Competition (USA)
Jury
| ÑH 2019 (Argentina)
Jury
| ÑH 2018 (Argentina)
Jury
| Golden Steering Wheel 2019 (Germany)
Design Jury
| Golden Steering Wheel 2018 (Italy / Germany)
Design Jury
| Golden Steering Wheel 2017 (Italy / Germany)
Design Jury
On the web
Saulo Santana ist CCO von "Bild" und Mitglied der Chefredaktion” Published by meedia.de /
Bild führt Visual-Ressort ein und macht Saulo Santana zum Chef und CCO” Published by MEdienInsider /
Saulo Santana is BILD's Chief Creative Officer (CCO) and a member of the editorial board” Published by Axel Springer /
Interview - “Me gustan los diarios que se alejan de los kits de tendencias” Published by SNDE /
Interview - “Tabloid press has the unique ability to surprise” Published by Inside.app Magazine /
Interview - "Get your hands dirty" Published by SNDs Magazine, pages 22-27 /
I’ve never seen such a copy Published by Meedia.de /
Plagiarism Published by Prasa.info /
Bild am Sonntag copied Published by Gazeta.pl /
Think Visually Published by SNDs Magazine, pages 20/21 /
Sport-Bild-Relaunch: alte Taktik, neuer Look Published by Meedia.de /
Think Visually Published by SNDs Magazine, pages 20/21 /
"Best of Sports Design": "Bild am Sonntag" in New York ausgezeichnet Published by kress.de /
BILD am SONNTAG für Sportdesign prämiert Published in DNV /
BamS künftig mit herausnehmbarem Sportteil Published in http://meedia.de /
3 Questions: Saulo Santana – The Society for News Design – SND Published in snd.org /
Correio Braziliense vence o Prêmio Esso Especial de Primeira Página Published by correiobraziliense.com.br /
"…Correio Braziliense es un clásico de la cosa…" Published in paperpapers.net /
Oscar do design: O DIA ganha seis Published in http://odia.ig.com.br/
Awards
| 2019 > SND, USA 1 Silver Medal, BamS / 1 Award of Excellence, Portfolio Individual, BamS / 4 Awards of Excellence, BamS | 2018 > SND, USA 10 Awards of Excellence, BamS | 2017 > SND, USA 7 Awards of Excellence, BamS > European Newspaper Award 4 Awards, BamS | 2016 > SND, USA 2 Awards of Excellence, BamS > European Newspaper Award 10 Awards, BamS > Lead Awards 2 Awards, BamS | 2015 > SND, USA 4 Awards of Excellence, BamS > European Newspaper Award 9 Awards, BamS > Lead Awards 3 Awards, BamS | 2014 > SND, USA 1 Silver Medal, BamS / 2 Awards of Excellence, BamS > European Newspaper Award 3 Awards, BamS > Lead Awards, Germany 1 bronze, BamS > ADC, Germany 1 Award, BamS | 2013 > SND, USA 4 Awards of Excellence, BamS / 1 Award of Excellence, Portfolio Individual, BamS 1 Award of Excellence, Correio Braziliense > SND, Best of Sport Design, USA 2 Awards, BamS | 2012 > Prêmio Esso / Brasil 1 Award, Correio Braziliense > European Newspaper Award 3 Awards, BamS | 2011 > SND, USA 1 Award of Excellence, O DIA / 1 Award of Excellence, MARCA | 2010 > SND, USA 4 Awards of Excellence, O DIA / 1 Award of Excellence, Portfolio Individual, O DIA | 2009 > SND, USA 1 Award of Excellence, Portfolio Individual, O DIA / 1 Award of Excellence, O DIA