Bild TV

The launch of a new TV channel for Europe’s largest news media organization was conceived as a campaign and brand ecosystem, defining how the channel is introduced, experienced and recognized from day one. From the campaign concept and promotional strategy to the on-air branding system, graphics and studio design, the project establishes a clear narrative and a distinctive visual language. Promotion and on-air design were developed as one unified system, ensuring consistency across broadcast and digital while creating immediate recognition, credibility and momentum in the market.