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Saulo Santana
Berlin & Potsdam, Germany

Developing a new cover concept for the Auto Bild magazine

This was my last week after a 3 months consulting at Auto Bild Magazine. In the last time I’ve been working on a new concept for the covers of Europe’s largest car magazine. Covers have a power (and duty) of sale. And content is the crucial factor in that. But I believe faithfully, that visual storytelling can boost this selling function by generating emotion.

Here is the new concept developed in the 8 covers I designed in the last 2 months (and bellow it, a look on how they were before):



I am honored to have been invited, one more time, by editor in chief, Tom Drechsler, to take a look at Auto Bild graphic project two years after my last visit, when we made the first redesign.
Bellow, a 20 seconds “backstage” video of the last cover I designed. Wish lot of inspiration and successes to the team for the next ones!