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Saulo Santana
Berlin & Potsdam, Germany
Branding Motion On Air Set Design

Bild TV

I am incredibly proud to have brought to life a new TV Channel in Germany and honoured to have had the opportunity to lead, design and develop strategies for it. From the channel identity to the entire ON AIR design and live GFX operations. All from scratch. Set Design of 3 TV Studios, Promo Strategy, Channel CI and Sound Design. Creative Direction for more than 50 graphic packages for 50 different programs, of which 12 were aired on TV. Branding and openings for the Channel documentaries. The entire physical branding of the channel.



Launch of a completely new channel on German TV

  • Strategy

    On Air

  • Design

    On Air Design, Channel Identity, Channel Branding, Promo Strategy, Trailers, Set Design

  • Client


On Air Design

Channel ID



Bild LIVE is the main news show of the Channel with 5 hours live on air every day.

Visual Journalism

Studio SET Design

Physical Branding