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Saulo Santana
Berlin & Potsdam, Germany
contact@saulosantana.com
Branding Packaging Set Design

Swisscow

I had the chance to develop the brand from zero, in all its aspects. From concept of the brand, brand naming, the brand design, brand communication design and the concept & design of the physical store.

Task

Develop a brand concept from the story told by the company to the experience that the customer has in the store. This all translated visually on the packaging, physical store, uniform, logo, and brand communication design.

  • Strategy

    UX/UI Strategy, Brand Concept and Strategy

  • Design

    Branding, Packaging, Store / Set Design

  • Client

    SwissCow

SWISS COW

The dream of any designer is to be able to design something from scratch, from its concept to its end. SwissCow is a chocolate store in Latin America that created history in the region’s chocolate market. I had the chance to develop the brand from zero, in all its aspects. From concept of the brand,  brand naming, the brand design, brand communication design and the concept & design of the physical store. Furthermore, we designed and developed all the packaging and products of the store (as well as the naming and brand of each of them).

THE CONCEPT

The development of the brand concept goes through all aspects. From the story told by the company to the experience that the customer has in the store. This all translated visually on the packaging, physical store, uniform, logo, and brand communication design.

PACKAGING

I had the chance to create and design the whole line of packaging for the products of the store. There were more than 30 packages divided into 13 different product lines. From the the packaging shape to the concept of each product, including naming and final packaging design identity. The creative work embraced all fronts. 

NAMING

Originality, character and memorability are at the heart of great brands and of course, great products. The name and concept of each product, was inspired by the languages of the three regions of the country Switzerland that the brand represents: Italian, German and French.

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