About

Chief Creative Officer (CCO) – Axel Springer
05/2012 - Present
Germany

+ Member of the Bild Chief Editors Board, shaping strategy for Europe’s largest news brand.

+ Lead 200+ professionals and oversee an eight-digit budget across product innovation, design, and storytelling.

+ Achieved record-breaking audience levels for BILD, reaching nearly 20 million daily visits, setting new industry benchmarks.

+ Led the launch of a new TV channel, directing and leading its on-air branding and promotion ecosystem across broadcast and digital.

+ Delivered a 20% reduction in operational costs over two years through process redesign and organizational transformation.

+ Drove the integration of AI across creative workflows, transforming storytelling development and production while strengthening digital leadership.

+ Through the years, contributed to group-wide projects across multiple Axel Springer brands and countries, including Bild, Politico, Business Insider, and Axel Springer

Global Senior Advisor – Kekst CNC (Publicis Groupe)
02/2022 - Present
USA, UK, France, Germany, Belgium, Sweden, UAE, Saudi Arabia and Japan

+ Member of the Global Management Board

+ Founded a global Creative Studio, designing its business and operating model, expanding the company’s creative offering across 13 countries on three continents.

+ Built and led a distributed global team across 13 markets, strengthening capabilities and competitive positioning.

+ Directed strategic communication and creative campaigns across digital, broadcast, DOOH, and print for multinational clients including Volkswagen, Bayer, BMW, BP, Mars, and RheinEnergie.

Member Board of Directors – Formatum
06/2014 - 06/2019
Europe, Asia, USA

+ Founded and scaled a global creative communications consultancy.
+ Directed branding and campaigns for multinational clients, shaping strategy and international growth.

Director, Creative – Marca
01/2010 - 01/2012
Spain, Brazil

+ Led cross-market expansion from Spain into Latin America.
+ Oversaw product and brand development.

Various Roles, Media and Creative Industries
2005 -2016
Europe, South America, Asia

+ Creative Advisor, Ringier Axel Springer Serbia (2016): Advised on design, newsroom integration, and product strategy for the group’s portfolio in Serbia.

+ Consultant, JP/Politikens Hus (Denmark, 2013): Provided consulting on communication strategy and design for media products.

+ Guest Lecturer, Danish School of Media & Journalism (2013): Delivered lectures on innovation, creative processes, and visual storytelling.

+ Creative Director/Journalist, Correio Braziliense (Brazil, 2012): Directed creative strategy for print and digital publications.

+ Senior Advisor, Diário Económico (Brazil & Portugal, 2011): Cross- market expansion from Portugal into Brazil.

+ Senior Designer, Gulf News (UAE, 2010): Designed innovative storytelling formats for one of the Middle East’s leading newspapers.

+ Journalist / Art Director, Jornal O Dia (Brazil, 2005–2010): Managed visual storytelling and brand identity across print, digital, and broadcast platforms (O DIA Online and TV O DIA).

+ Designer, Centro Internacional de Formación Cultural de O’Higgins (Argentina, 2004–2005, Volunteering): Developed communication and design initiatives for cultural programs.