Design can never say “here I am”. It should always say “look who I brought”

In the last months I have been working on the redesign and design of a publication for its both print and online platforms.

This is the 32nd (or 33rd – lost account) publication I design/redesign. And like in every project I do, I get excited, passionated, thinking almost 24hrs about it. I definitely enjoy the challenge of bringing innovation at all levels.

At this point in my career, looking to all those projects in the past and analysing all the decisions and steps I am taking in this project now, I came with a thought that for me represents the essence of what design is and what guides me in every decision I take as a visual journalist:

This visual principle can make a publication catchy. A cover or page memorable.

I hope you agree.