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Saulo Santana
Berlin & Potsdam, Germany
contact@saulosantana.com
Branding On Air

Coca-Cola

On Air concept for the “Coke Studio” tv show broadcasting

Task

Design a GFX package and Promo tool Kit for the TV Show

  • Strategy

    On Air, Show GFX Package

  • Design

    Creative Direction, Motion Design

  • Client

    Formatum Agengy

Challenge

Broadcast a show and not only a brand

Develop a concept for a TV show format, focused on musical shows starring talents born on the internet. The program’s branding strategy was to use a sponsoring brand on which the entire On Air branding package is based.

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