Campaign

RheinEnergie

The national awareness campaign for RheinEnergie, one of Germany’s leading energy companies, is built around the idea “Zuverlässig. Echt.”, translating reliability into an emotionally tangible experience. To make energy, an abstract and invisible force, understandable and human, the campaign introduces “Lichtland”, the magical world of RheinEnergie, hidden behind the energy socket

Task

Develop a national awareness campaign that emotionally translates RheinEnergie’s reliability and brand values into a clear, human narrative.

Client

RheinEnerie (KCNC)
Work

Creative Strategy, Concept, Narrative, Creative Direction, Script, Film Direction

Lichtland: the hidden world behind the energy socket

Lichtland visualizes how energy is created and activated. Inside this world, a symbolic ecosystem comes to life, populated by characters who each represent a core RheinEnergie value, including affordability, sustainability, innovation and performance. Together, they form a living system where energy is generated, guided and amplified before flowing back into everyday life.

The campaign unfolds across four films, all following a clear three-act narrative structure. Each story begins in the real world at a moment of anticipation or tension. The action then dives into Lichtland, where energy is produced and set in motion. Finally, it returns to reality, where that energy enables meaningful moments, turning everyday situations into moments of joy, success and dreams fulfilled.

By connecting fantasy and reality, the campaign makes RheinEnergie’s brand promise visible and memorable, positioning the company as a genuine and reliable partner powering real life.