Campaign
Volkswagen
The Volkswagen social media campaign was developed as a pan-European initiative to communicate the Group’s global ESG agenda in a way that feels relevant, human and emotionally engaging. Running across multiple markets, the campaign translates complex sustainability topics into relatable stories, connecting ESG ambition with everyday life and culture.
Task
Shift perception of Volkswagen’s ESG initiatives by building awareness and understanding through a consistent, engaging social media narrative across European markets.
