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Saulo Santana
Berlin & Potsdam, Germany
contact@saulosantana.com

Rethinking Europe’s biggest sport magazine

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I am honored to had the oportunity to redesign and rethink the biggest european sport Magazine: Sport Bild, “Europas Nummer Eins!” (like they, proudly, say).

During the last months, together with the Editor in Chief Matthias Bruegelmann, we took a look at the magazine from cover to last page and analyzed sections, storytelling processes and how the power of sport content could be made more atractive, easier to find and more enjoyable to read. Despite of a completely redesign, the structure of the magazine was rethought and it got also new sections.

In a time where readers are already full of informations and dont offer you so much time, the power of visual storytelling is a tool that gives to stories a more interesting and understandable approach (sometimes even a 3rd look to a story, that was still not explored).

Here, some pages of the new Sport Bild.

SB201334_003-003_Editorial

SB201332_006-007_Inhalt_Neu2

SB201332_010-011_FDW_Fussi

SB201332_014-015_FBT_02

SB201332_058-059_Bochum SB201332_016-019_Sammer-1 SB201333_014-017_Bayern-1 SB201333_022-025_Schalke-1 SB201334_038-039_WHSV SB201332_054-055_Pokal SB201333_056-058_DFB-1

SB201333_032-033_3D_Grafik

SB201332_066-067_TopsFlops

SB201332_068-069_Medien

SB201332_074-075_Harting SB201334_042-043_Quiz