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Saulo Santana
Berlin & Potsdam, Germany

The new Hamburg Magazine

It’s here. Brand new. The latest project I have been working on: the new Hamburg Magazine (published as an extra product together with Bild am Sonntag newspaper).

The project has a mix of surprising elements and fix sections. Using the formula that I always believe as being the right balance for the use of templates: at least 25% of surprising through the navigation.

I decided to give functions to colours. Each page get a vertical bar with a specific colour,  making the navigation easier since the very first moment the reader flip the pages.

The intention of an 8 columns based grid, facilitates the introduction of secondary readings  and other elements to lure scanners to the text.

After 3 weeks the first results and numbers are exciting. For me, this is, indeed, a celebration for print.


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