The Volkswagen social media campaign was developed as a pan-European initiative to communicate the Group’s global ESG agenda in a way that feels relevant, human and...
Developed as an internal campaign, the Porsche Manifesto reframes the brand from product excellence to cultural aspiration. Built around the idea “We’re not just the car...
The national awareness campaign for RheinEnergie, one of Germany’s leading energy companies, is built around the idea “Zuverlässig. Echt.”, translating reliability into an emotionally tangible experience...
Client
RheinEnerie (KCNC)
Work
Creative Strategy, Concept, Narrative, Creative Direction, Script, Film Direction
As Europe’s most important basketball championship, EuroBasket is reimagined as a shared European experience — translating the intensity, emotion and rhythm of the game into a...
The 20th World Aquatics World Championships in Qatar is a creative campaign and brand project built around the central campaign idea “Hold Your Breath.” The project...
The launch of a new TV channel for Europe’s largest news media organization was conceived as a campaign and brand ecosystem, defining how the channel is...
Coke Studio was developed as a pan-European branded entertainment platform, built around collaboration with local musicians across markets.
The creative strategy uses music as a universal language...
Swisscow is a full-spectrum brand project developed from zero, defining the retail concept, naming, visual identity and customer experience for a pioneering chocolate store in Latin...
The campaign is built around a single, uncompromising idea: there are no excuses. By systematically crossing out every common justification, the creative strategy confronts inertia directly...