Branding Campaign

Eurobasket

As Europe’s most important basketball championship, EuroBasket is reimagined as a shared European experience — translating the intensity, emotion and rhythm of the game into a unifying campaign concept and a flexible brand platform.

Task

Create a unifying creative campaign and brand system for Europe’s premier basketball championship, capturing the emotion of the game at continental scale.

Client

Formatum
Work

Strategy, Creative, Narrative, Branding

INCREDIBLE MOMENTS OF MAGIC.

The campaign is built around the emotional core of basketball — the moments of tension, release and collective magic that define the game. Rather than focusing on results or teams, the creative idea centers on how the game feels.

The campaign language is direct, bold and immediate, designed to be felt at first glance. Movement, contrast and rhythm become the primary storytelling tools, translating the speed and physicality of basketball into a powerful, recognizable campaign expression.

Branding supports the campaign by providing a flexible visual framework that allows the idea to scale and adapt while remaining unmistakably EuroBasket.